Monopolies are bad for users, mainly because there is very less room for innovation and corporations who are monopolistic tend to exploit users. Google is a publicly traded company and it has shareholders to satisfy every quarter, No matter what their motto is be it “Don’t be evil” which Sergey Brin coined or the parody of it “Do less evil” which Bill Gates coined in reference to Google self-censoring its search to enter Chinese Market. Google has to show profits every quarter to keep up its market value. With the way things are going in Search Market, there is no room for any start up to compete with Google because they are too big and if Google sees a threat from the start up, they buy it and let it rot in their stables. Here is the list of the companies Google bought.

Haven’t we all seen how monopolies destroy the market and stagnate innovation. It is currently happening in Operating System Market, when was the last time we saw something amazing on our desktops and laptops with the exception of Mac OS X. Wouldn’t it be great if Microsoft had some real competition in Operating System’s where it would have pushed them to innovate rather than churn out under tested and over funded Operating Systems.

The other reason i want Microsoft to buy Yahoo is because when Google has competition, it might have better privacy policies in place than what it has now. Privacy International goes on record saying Google has been placed at the bottom of its rating for its privacy policies. Even Microsoft has better rating than Google when it comes to privacy. You can read more about it here. Is it not scary when a monopoly like Google holds the users personal data for whatever reasons. Maybe they are not exploiting the users now, but what if in the future they do when they don’t have any competition and we users don’t have any other alternative to go to.

So when Microsoft buys Yahoo, fields would get more even for a fight in the search and online advertising market which only helps the users. Believe me, there would be more innovation in the Search now then we have seen in past 3 or 4 years. Competition is Good for the market, and the only company in the World which has a chance of even competing with Google is Microsoft.